The legendary festival of St.Gallen, brought to life through motion.
Client
Deliverables
Role
Year
Category
Team
Openair St.Gallen 2023
Logo Animation, Line-up Video, Social Assets
Animation, Content Creation
2022 (for 2023 edition)
Festival
Freelance for Die Gestalter AG
Static logo
Task
Since 1977, OpenAir St. Gallen has been a key player in the European festival scene, known for its location in a nature reserve and its loyal audience. They wanted to evolve their visual presence using motion, starting with an animated version of their iconic bird logo that could be reused independently of yearly design changes. In addition, they needed a full motion content package for their annual press conference and social media: a 6-minute video introducing the full artist line-up, adapted for web (16:9), social media, e-panel, and e-board formats.
Solution
I brought the static bird in the star logo to life — designing a short, cinematic intro animation that’s simple, flexible, and instantly recognizable across platforms. For the line-up video, I curated and edited dynamic snippets from artist footage, syncing tempo, transitions, and mood to match the energy of the festival. The result: a cohesive motion toolkit that extends the OpenAir St. Gallen experience into the digital space, with reusable formats tailored for stage, screen, and scroll.
Social Media format (Reel):
E-Panel:
E-Board:
