A case video that captured the spirit of FREITAG F-Cut for the Best of Swiss Web Award ceremony and won the audience’s vote.
Client
Deliverables
Role
Year
Category
Team
FREITAG
Video
Animation, Post Production, Sound
2023
E-commerce
DEPT Swizerland AG
Task
For the Best of Swiss Web Awards 2023 participation, DEPT Switzerland needed a case video that would captivate a live audience and win their vote for the Audience Award. The project, FREITAG F-Cut – an interactive platform (designed by DEPT) where users design custom bags from truck tarps – was already innovative. Now it needed a video that made that innovation emotionally tangible in under two minutes.
Solution
Telling the story of the platform through dynamic visuals and sharp editing between video, animation, and photo stills – with a strong narrative introducing the personalized design process, I created a high-impact case video. From the intuitive UX/UI to the customization tools, everything showcased with clarity and energy.
The result: the BOSW Audience Award 2023 and second place overall.
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