The swiss herbal brand reimagined through calm, playful digital storytelling.

Client
Deliverables
Role
Year
Category
Team
Live Website

Ricola
Website
UI design, Motion Design, Video
2024
B2B / Public brand
DEPT Swizerland AG
ricola.ch

Task

Based on existing desktop designs by Milo Peter (Experience Director at DEPT®), my role was to adapt the UI components for tablet and mobile. In collaboration with the team, we also developed a short interactive experience for the product detail pages. I selected and edited client-provided video clips to match the intended mood, built an interactive prototype for the client presentation, and ensured consistency within Ricola’s atomic design system. The main challenge was managing the scale of UI elements while staying true to Ricola’s calm, clear, and playful brand language.

Solution

As part of the design team, I contributed to responsive layouts and micro-animations across breakpoints. For the interactive product experience, I prepared video material to create an immersive moment into Ricola’s herbal mountain world. The result is a smooth, engaging experience that balances structure, scale, and brand personality.

Live Website:
ricola.ch

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